Celebrating 20 years of bridging legacy with new traditions

By Françoise Rhodes

As a majestic red-tailed hawk glides quietly through the air in the Deep Canyon area of Palm Desert and Indian Wells, little does he know that his image is also the logo for one of California’s premiere golf and residential communities, The Reserve.

Seemingly one with the natural desert environment in which it’s set, The Reserve is 700 acres of splendid views where conservation and retreat-style living coexist in perfect harmony. The vision of founders Bob Lowe and Ted Lennon of Lowe Enterprises was to create a community that offered residents privacy, individuality in home designs and a variety of indoor and outdoor amenities to complement the ever evolving landscapes and lifestyles of today.

Twenty years later, Lowe and Lennon’s vision remains intact as members hailing from 32 states and five Canadian provinces call The Reserve home. To honor this milestone, the Clubhouse was given a new look via a $10 million dollar interior enhancement. Launching the venture in style was a commemorative logo of The Reserve’s iconic bridge, representing the membership’s rich existing legacy and new traditions being created today.

CEO Michael Kelly describes the project as “bringing the outdoors in and making the Clubhouse feel as if it’s an extension of a member’s home.” And that it does, with the new mix of modern and traditional floorings, fixtures and artwork throughout. By removing an assortment of small windows and oddly placed doors and walls. the redesign features sweeping floor-to-ceiling windows and glass doors creating stunning views from all angles and a more intimate casual flow throughout, all of this while maintaining the beautiful Tuscan-style exterior.

Imagine sunsets while dining at the new alfresco kitchen or gathering with family and friends after a round of golf in the newly expanded bar area or on the patios. Although “new” sometimes comes with loss, that’s not the case here. The Clubhouse’s “welcome to our home” aesthetic exudes from every corner while offering improved functionality and a casual luxuriousness solidifying its deserved premier status.

Defining the community’s ambiance is The Reserve Club Village, the club’s epicenter showcasing the 30,000-square-foot Clubhouse, 7,000-square-foot fitness center, the Lakehouse for casual dining and the golf shop. All four venues feature unparalleled panoramic valley and golf-course views.

Golf at The Reserve is a sensory adventure in itself as the 18- hole (21 counting the three regulation-size trophy holes) championship course occupies one of the last great expanses of native desert landscape designated for golf in the Coachella Valley. Designed by Tom Weiskopf and Jay Moorish, the course is defined by its beauty and natural flow of the land. Special attention was paid to the sensitive desert ecosystem and water conservation measures. With its lush green fairways and immaculate bent-grass greens, the course casually winds its way through picturesque canyons, rising and falling beside lakes and streams, surrounded by the spectacular Santa Rosa Mountains. Golfers of all levels are wowed by the 382-yard, double-ended practice range with expansive short-game practice areas. And “No tee times required” has been a standard in place at The Reserve since the first tee shot. From the pro-shop staff to the members, once again the sense of family first and family enjoyment upholds the uniqueness of golf at The Reserve.

However, it’s the overall variety and options available to members that make this community a true village. Activities include swimming, tennis, pickleball, sporting events, 26 miles of hiking and walking trails, a multitude of social and cultural events, plus the family favorite kids’ camp held during in-season holidays.

Philanthropic efforts never cease as the members work closely with the neighboring Living Desert and other notable causes including The First Tee of the Coachella Valley and the Desert Cancer Foundation.

Completing The Reserve lifestyle is the on-property private post office, concierge service, personalized service, dog park, in-house community management and the 24-hour staffed security gate along with an onsite sales office placed discreetly away from the residential areas and before entering the community.

From The Reserve’s conception the approach to retreat-style living has been more than constructing luxury homes. It has meant studying the topography carefully to make sure the 239 home sites offer expansive views of the golf course, water, mountains, city or various combinations, and setting stringent conservation guidelines benefitting generation after generation of members.

Welcome to The Reserve with its endless possibilities and magical experience for the entire family.

To learn more about The Reserve, please visit thereserveclub.com

Françoise Rhodes is a staff writer with Desert Golf & Tennis

On The Cover

Michael Feldman

Desert Golf & Tennis

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